In doing some research on mobile web usage it was interesting to discover that the people of Japan love being able to access the web while on the go. According to Forrester research, in June 2011 Japan had 121,246,700 mobile subscribers, which translates to 95% of the population. Those that accessed the mobile web on a monthly basis was measured at 47%, this is more than double the United States at 22%. These numbers are a bit surprising seeing as how smartphone users in Japan account for only 7% of mobile subscribers.
The most common uses for mobile internet in Japan are accessing email, weather information and using search functionality. As the adoption of Android and the Apple iOS continues to grow exponentially year over year it will be interesting to see what the Japanese mobile internet trends occur. Can anyone say Angry Birds in Japanese?
