Adults age 30-49, lead mobile app usage in growth. That’s right, we are in 2nd place. The High school/College demographic no longer leads mobile app usage growth. No gold medal for us young folks this year, we’re taking home the silver. The Pew Research Center conducted a survey in 2009 and then again in late 2010 to track growth of mobile app usage among age demographics. The results show, among many other findings, that while younger demographics lead the charge in usage rates, older demographics such as 30-49 year olds continue to grow the fastest year to year thus making them the “new” generation to keep an eye on!
You may be wondering, what exactly do those old folk use mobile phones for? Thanks to the Pew Research Center’s dedicated research we have all the answers.
Go ahead and take a look at the chart below, enjoy!
