The winds of change are aggressively sweeping through the mobile ecosystem with no signs of slowing down. Mobile advertising dollars are set to break the $1 billion mark in the U.S. by the end of 2012. Even better, mobile growth is higher than expected with forecasts placing mobile advertising at $4.4 billion by the year 2015. The success and growth of mobile advertising can be attributed to messaging-based, search-based, video based, and rich media banner ads. Currently messaging based ads still account for the largest revenue income in the mobile world at $442.6 million. However, that may change as the mobile movement skyrockets. Future projections place banner/rich media ads, ahead of messaging ads in the coming years. Textopoly is deep into the mobile media game by creating and developing highly interactive rich media mobile ads for Paramount summer hits Thor and Transformers. Want a taste of what we did for Thor and Transformers?! Schedule a TOK Session today!
All data, stats, and charts credited eMarketer.com