Mobile Web, Apps (Web + Native), Banner Ads, SMS, AR, Rich Media and even QR codes are tools used by mobile marketers to construct an engaging experience. Mobile Strategy is all about bridging the gap between content and consumer. These tools are used by marketers to craft a bridge that is so engaging the consumer can’t help but walk across to see the content on the other side. However, many Brands and Agencies struggle to figure out which mobile marketing tool to pick up first. Conquering the mobile marketing frontier is a daunting task for any new comer to the mobile sector. A mobile strategy is necessary to coming out on top and Nausahd Huda is your guide through this untamed wilderness.
Naushad was invited by Tech Coast Angeles to a live 1 hour interview (Video!) and Q&A session hosted by Barbara Seymour on Vokle to share his insights on how to develop a mobile strategy. Those who watched the session live had the chance to ask, and have answered, mobile strategy questions such as:
- What can you tell us about the adoption of Mobile Tech?
- What are the Pro’s and Con’s of outsourcing mobile development?
- What features can be added to a mobile app to make it stand out?
- When building a new mobile app: when should we do a web app, when should we do a native app?
- What is the hottest mobile marketing trend?