With the holiday shopping season already upon us, I thought it would be interesting to see how consumers use their mobile devices to spread holiday cheer. We all know purchases on mobile devices are becoming more common, a recent study by InsightExpress shows that mobile consumers are regularly using their mobile devices to not only make purchases, but also compare brands and products while in retail locations.
Of the 1,300 U.S. consumers that participated in the InsightExpress study, 67% of men and 54% of women, said they would reach for their mobile device before asking a salesperson for help. With the technology to check prices, find deals and locate out-of-stock items at other locations these stats are not too surprising. According to Joy Liuzzo, Vice President, Director, mobile research at InsightExpress, retailers that are not connecting with consumers this holiday season could leave millions on the table. Another piece of interesting information is that half of those who participated in the survey intend on spending more that a few hundred dollars on holiday gifts, and 46% said they would use their phone to shop throughout the holiday season.
With mobile technology constantly changing, waiting in those long lines outside retail locations will soon be a thing of the past.
Happy Holidays!
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