How We Work

The agency considers clients' content, consumers/audiences, and goals to produce effective, interactive experiences across all mobile devices and browsers. Our team unlocks the potential of mobile devices to engage consumers or audiences through the below services, which perpetually define mobile marketing best practices: TOP

Mobile Strategy

XTOPOLY provides holistic mobile strategy services – a highly dynamic process that involves analyzing brands marketing objectives, at a high level, and integrating mobile tactics into all traditional, digital, and social marketing efforts to enhance their total effectiveness. Ideally, a cohesive strategy requires the co-creation of tactics alongside the brands marketing executives and / or marketing agency. TOP

Mobile Apps

Our team strategically crafts innovative ways to use mobile devices to achieve brand and business objectives. Our full mobility-focused engineering and design team produces interactive applications that deliver a full range of mobile marketing initiatives including branding, advertising, cross-platform integration, direct response, product/services launch, promotion, gamification, and entertainment.

XTOPOLY has successfully launched hundreds of apps for the world's leading brands. App development capabilities include a full range of components:

• Client/server applications
• Map/GPS solutions
• Augmented reality
• eCommerce applications integrated with web-services
• Games and applications leveraging 2D and 3D engines
• Development of Location Based Services (LBS) on Mobile Phones using Location libraries
• Porting applications for different categories of mobile phones
• Mobile Advertising Network Integration: AdMob & Quattro
• Technologies:
  • Device Operating Systems & Platforms: J2ME, Blackberry RIM, Android, iPhone and iPad
  • Network: SMS/MMS, WAP Push, Enterprise Application
  • Mobile Web Services Server Platforms: J2EE, Microsoft .NET & DRUPAL (PHP)
  • Mobile Databases
  • Open Mobile Alliance (OMA)

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Device-Specific Development Capabilities

iPhone App Development

• iPhone App Development
• Business & Sales Application
• iPhone Games Development
• iPhone Widget Development
• Theme, Mock, Icon, Designing
• iPhone Web Service Integration
• iPhone Mobile Website Development
• iPhone Social Networking
• iPhone m-commerce solution

Our Developers' Key Competencies:

• Carrying out feasibility study
• Architecting the complete solution with a team expert
• SDK Study, UI & Prototype Design and Development
• Testing and securing approval from Apple
• Publishing to the iTunes store

iPad App Development

• Custom iPad application development
• Apple iPad games development
• iPad Tablet software customization
• iPad/iPhone/ iPod Touch software engineering
• Application migration and porting for iPhone/iPad
• Mac applications development and customization

Android Development

Our Developers:

• Complete customization at OS level
• Create activity user interface with Android Widget Toolbox
• Follow Android techniques for data storage, retrieval and sharing
• Familiarity with Linux Kernel Security for advanced application
• Good knowledge on AIDL for creating IPC

Developers' Key Competencies:

• OS level development to change the native UI, features and functionality
• Multimedia Application
• Communication & Office/Business Application,
• Banking and Investment Application,
• Lifestyle, Travel, healthcare and shopping related application,
• Audio/Video Streaming Application
• Games, entertainment and Social Networking application,
• Client/Server based Application
• Job search application,
• Map navigation, news & weather forecaster,
• Security application,
• Tools, themes and various utility applications
• Libraries: System C Libraries, media Libraries, LibWebCore, 3D Libraries, Freetype, SQLite,
• Android Runtime
• Linux Kernel
• Languages: Java, C, C++, Objective-C
• Signing and publishing applications

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Mobile Web

XTOPOLY builds mobile Web properties using in-house proprietary technology. From simple landing pages to robust full mobile sites using bleeding-edge mobile technology and device detection, we've built mobile web properties for some of the worlds biggest brands and created objective-specific mobile web solutions incorporating animation, styling and inclusion of rich media through HTML5.

Design, Development and Implementation

• Our team employs the latest technologies such as HTML5, JavaScript, and CSS3.
• We design a customized UI, feature set, and screen size optimized graphics for cross-platform integration and consistency across iOS (iPhone and iPad) + Android + RIM/Blackberry + Windows Phone.
• Our developers work alongside our Project Managers and Account Managers to ensure an accurate experience of the client's brand.
• Wire frames and mock-ups are baked into development process.
• User-focused interaction design.
• Our extensive code and UI/UX repositories provide efficiency, and allow for quicker development and lower costs.
• Our UI/UX designers work hand-in-hand with coders to ensure seamless aesthetics and functionality.
• We have the ability to work on existing infrastructure.
• We employ an extensive QA process, including device testing, to eliminate bugs and ensure intended functionality.
• Our team integrates mobilesites with 3rd party web services, widgets and internal systems.
• We provide advertising network integration and PCI compliance.
• Our team incorporates the following elements, depending on strategy:
  • Rich media, including video transcoding.
  • Facebook + social media integration.
  • CRM integration, registration, data collection linked to API to capture leads and response metrics into clients' database.
  • Feeds.
  • Email.
  • QR code destination.
  • Promotional content: coupons, polls, voting, contests.
  • eCommerce.

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Mobile Messaging

XTOPOLY provides complete mobile messaging services, from brainstorming, creation, implementation and management of SMS and MMS campaigns. We also provide clients with full-service analytics and reporting, and campaign performance optimization.

• Text-to-Email campaigns
• One-off/Subscription text alerts
• Voting/Polling
• Premium SMS sweepstakes
• WAP push messaging
• Text-to-screen
• Information responses
• Client notification systems
• Appointment Reminders
• Geo-Location Based Campaigns

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